Privacy Policy

App Funding Beta LLC  |  Effective Date: January 01, 2026  |  Last Updated: July 1, 2026

1. Introduction

App Funding Beta LLC (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at appfundingbeta.com, apply for or use our Merchant Cash Advance (MCA) funding services, interact with us via Short Message Service (SMS) text messaging, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using our services or providing your information, you consent to the data practices described herein. This Privacy Policy is incorporated by reference into our Terms and Conditions.

2. Information We Collect

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide when applying for or using our services, including:

• Full legal name and date of birth
• Email address and mobile phone number
• Home and business mailing address
• Business name, DBA name, and Employer Identification Number (EIN)
• Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN) for identity verification and underwriting
• Business bank account name, routing number, and account number
• Copies of government-issued identification
• Business financial statements, tax returns, and bank statements
• ISO broker or referral partner information, where applicable

2.2 Automatically Collected Information

When you access our website, we may automatically collect:

• IP address, browser type, and language preference
• Device identifiers and operating system version
• Pages visited, links clicked, and time spent on our website
• Referring URL and exit page information
• Data collected through cookies, web beacons, and similar tracking technologies

2.3 SMS and Text Messaging Data

When you opt in to receive SMS/text messages from us, we collect and retain:

• Your mobile phone number
• Date, time, and method of consent (opt-in)
• Record of messages sent and received
• Opt-out requests and the date/time they were processed
• Mobile carrier and device type (as transmitted by your carrier)

2.4 Financial Data Collected Through Plaid

As described in Section 5 below, we use Plaid Inc. (“Plaid”) to access business bank account data. This includes account balances, transaction history, account holder identity, routing and account numbers, and institution information.

3. How We Use Your Information

We use the information we collect for the following business purposes:

• To evaluate and process Merchant Cash Advance (MCA) applications and execute Sale of Future Receivables Purchase Agreements (FRPA)
• To perform identity verification, underwriting, and risk assessment
• To initiate and process ACH debits and payment collections pursuant to your signed MCA agreement
• To monitor bank account activity through Plaid for payment timing and compliance with your MCA agreement
• To send transactional SMS messages including account alerts, payment status updates, and service notifications (with your consent)
• To send marketing and promotional SMS messages (with your express written consent)
• To send customer service communications and respond to support inquiries
• To communicate with ISO brokers and referral partners regarding deal flow and commissions
• To comply with applicable federal and state laws, regulations, and legal process
• To detect, investigate, and prevent fraud, unauthorized transactions, or policy violations
• To improve our website, products, and service delivery
• To maintain internal records and enforce our agreements

4. SMS / Text Messaging Policy

4.1 Types of Messages

By providing your mobile phone number and opting in through our website or other consent mechanisms, you may receive the following types of SMS messages from App Funding Beta LLC:

• Transactional Messages: Account alerts, payment confirmations, processing status updates, ACH debit notifications, and service-related updates
• Marketing Messages: Promotional offers, new product announcements, special rates, and business growth resources (up to 10 messages per month)
• Customer Service Messages: Responses to support inquiries, follow-up communications, and satisfaction surveys
• Account Management Messages: Payment reminders, balance notifications, and account status updates related to your active MCA agreement
• Sales Communications: Product and service information, consultation scheduling, and funding opportunity updates

4.2 Message Frequency

Message frequency varies based on your account activity and communication preferences. Marketing messages will not exceed 10 per month. Transactional and account management messages may be sent as needed in connection with your active MCA agreement.

4.3 Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. App Funding Beta LLC is not responsible for any charges assessed by your mobile carrier. Please contact your carrier for details on your messaging plan.

4.4 Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message you receive from us. You will receive a single confirmation message after opting out. You may also opt out by contacting us at info@appfundingbeta.com or (646) 360-0790. Opting out of marketing messages will not affect transactional messages required in connection with your active MCA agreement.

4.5 Help

For assistance with our SMS program, reply HELP to any message or contact us at info@appfundingbeta.com or (646) 360-0790.

4.6 Consent

By opting in to receive SMS communications from App Funding Beta LLC, you provide your express written consent to receive text messages at the mobile number you provided. Consent is not required as a condition of purchasing any product or service. You may revoke consent at any time by following the opt-out instructions in Section 4.4 above.

4.7 SMS Data Sharing Restrictions

5. Financial Data Collection Through Plaid

5.1 Use of Plaid Services

App Funding Beta LLC uses Plaid Inc. (“Plaid”) to securely access your business bank account(s) for purposes of verifying account ownership, monitoring account balances, and facilitating MCA payment collections via ACH debit. By linking your bank account through Plaid, you acknowledge that Plaid will access and transmit your financial data to us in accordance with Plaid’s End User Privacy Policy, available at https://plaid.com/legal.

5.2 Financial Information Collected

When you connect your bank account through Plaid, we may collect:

• Bank account name, type, routing number, and account number
• Current and available account balance information
• Transaction history (deposits, withdrawals, and transfers)
• Account holder identity information as provided by your financial institution
• Institution name and account status

5.3 How We Use Financial Data

Financial data collected through Plaid is used exclusively for:

• Verifying bank account ownership and authenticity during merchant onboarding and underwriting
• Monitoring account balances to determine appropriate timing for ACH debit collections under your MCA agreement
• Facilitating ACH debits authorized under your signed MCA agreement
• Assessing merchant financial health for ongoing risk management
• Detecting and preventing fraudulent or unauthorized transactions
• Complying with applicable laws and our contractual obligations

5.4 Financial Data Sharing

Your financial data may be shared only in the following limited circumstances:

• With Plaid, as necessary to maintain your bank connection and retrieve updated financial data
• With our processing bank (USIO) and ACH processor as required to execute payment transactions authorized under your MCA agreement
• With regulatory authorities, law enforcement, or courts when required by law, subpoena, or court order
• With legal, audit, or accounting advisors under binding confidentiality obligations
• With purchasers or assignees of your MCA agreement, in connection with a permitted assignment

5.5 Plaid Disconnection

You may disconnect your bank account from Plaid by contacting us at info@appfundingbeta.com or (646) 360-0790, or by managing your connections at https://my.plaid.com. Disconnecting your bank account while an MCA agreement is active may constitute an Event of Default under that agreement and may trigger acceleration of the outstanding balance and applicable default remedies.

5.6 Financial Data Retention

Financial data is retained for the duration of your active MCA agreement and for any additional period required by law, regulation, or our contractual obligations. You may request information about your retained data by contacting us at info@appfundingbeta.com.

6. Sharing of Personal Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following circumstances:

• Service Providers: Trusted vendors who provide services on our behalf, including payment processing, bank account verification (Plaid), document management, e-signature platforms, and CRM services, under contractual confidentiality and data protection obligations.
• ISO Brokers and Referral Partners: We may share limited deal-level information with the ISO broker or referral partner who submitted your application, to the extent necessary for commission calculation and deal management. ISO partners do not receive your full personal file without authorization.
• Payment Networks and Financial Institutions: As required to process ACH transactions and maintain your merchant account.
• Legal and Regulatory Compliance: When required by law, subpoena, court order, or government regulation.
• Business Transfers: In connection with a merger, acquisition, financing, or sale of Company assets, your information may be transferred as part of that transaction.
• With Your Consent: For any purpose for which you have given express written consent.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. These include encrypted transmission of data in transit (TLS), encrypted storage of sensitive data at rest, role-based access controls, and internal security assessments. We require our third-party service providers to maintain equivalent or stronger security standards.

No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that may affect your rights or freedoms, we will notify you in accordance with applicable law.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• MCA Agreement Records: Retained for a minimum of 7 years following agreement termination, in accordance with New York commercial records requirements.
• SMS Consent and Opt-In/Opt-Out Logs: Retained for a minimum of 5 years in accordance with TCPA and CTIA compliance requirements.
• Financial Data (Plaid): Retained for the duration of the active MCA agreement and any applicable post-termination period required by law.
• Identity Verification Records: Retained as required by applicable anti-money laundering (AML) and Bank Secrecy Act (BSA) obligations.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

• Right to know what personal information we have collected about you and how it is used
• Right to access a copy of your personal information
• Right to correct inaccurate or incomplete personal information
• Right to request deletion of your personal information, subject to legal and contractual retention obligations
• Right to opt out of marketing SMS communications at any time (see Section 4.4)
• Right to restrict or object to certain processing activities
• Right to data portability (to receive your data in a machine-readable format)
• Right to withdraw consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at info@appfundingbeta.com or (646) 360-0790. We will respond within 30 days. We may need to verify your identity before processing your request.

10. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including the right to know, access, delete, and correct your personal information, and the right to opt out of the “sale” or “sharing” of personal information. App Funding Beta LLC does not sell or share personal information as those terms are defined under the CCPA/CPRA. To submit a California privacy request, contact us at info@appfundingbeta.com or call (646) 360-0790. We will not discriminate against you for exercising your California privacy rights.

11. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to analyze website traffic, personalize your experience, and support our marketing efforts. You may control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website. We do not respond to “Do Not Track” browser signals at this time.

12. Third-Party Links

Our website may contain links to third-party websites, including Plaid, DocuSign, and other service providers. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

13. Children’s Privacy

Our services are intended for business entities and adults over the age of 18. We do not knowingly collect personal information from individuals under the age of 18. If we learn we have collected personal information from a minor, we will promptly delete it. If you believe we have inadvertently collected such information, please contact us immediately.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective upon posting the revised policy to our website with an updated effective date. Material changes will be communicated via email or a notice on our website. Your continued use of our services after changes are posted constitutes acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: